Insights

We’re continuously collecting meaningful information that reflects our community. What we learn enables us to directly understand consumers’ experiences, attitudes and behaviors about what matters to all of us. And that can have a real impact on what’s available to us now and the direction of what may come. 

Our latest findings

Hover over each chart for data details.

Customer Appreciation in Banking

Gratis goodies go a long way.

Consumers don’t ask for much. Simple gestures, like free coffee or cookies at the branch or free event tickets, make them feel valued.

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Casino Attractions

Looking for fun beyond the games.

A major draw for casino-goers is a one-stop shop for entertainment (restaurants, hotels, live shows), in addition to the more traditional slot machines.

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Apple Appeal

Core ways people enjoy every bite.

Apples rank as one of the top three favorite fruits and are most commonly consumed as a snack or as a recipe ingredient.

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What are you curious about?

Your wonder may become our next research topic. Send ideas to us and check back periodically to see new results posted.

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